The Psychology of Colors in Marketing
With 2014 in full swing, it’s important to start the year off strong. The best way to create a presence in 2014 is to create a website that’s easy to navigate and clearly presents your business or personal message. An important aspect of the website creation process is creating a color scheme. Each color stimulates an emotion and the amount of colors combined create different effects on how the consumer perceives your message.
At Mangold Creative, we really like coffee. So, take Starbucks for example. Green represents nature, a balance between the body and emotions, it’s associated with wealthy brands, and it’s relaxing.
– The Starbucks logo, along with their website, promotes a sense of relaxation – inviting customers to take a coffee break and de-stress.
– The mermaid stimulates the consumers association with nature.
– Starbucks is also the only top global brand using green as its primary color.
Check out the infographic below from homestead.com that further explains how each color influences people.
If you’re looking to create a website from scratch, update your current one, or just talk about website potential over coffee, let us know! We would love to help you start 2014 off right.
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