Logo Development

PAXTON ANDREWS FOUNDATION

BACKGROUND:

The Paxton Andrews Foundation is an “Army of Love” honoring Peaceful Warrior, Paxton, and children all over the world who are fighting cancer. They work closely with each Warrior family to lighten their load and mitigate the unimaginable stress of cancer and treatment. Their goal is to ease the endless burdens associated with childhood cancer and allow parents to focus their energy where it is most important: on their child and the overall family unit.

Project Scope

The Paxton Andrews Foundation reached out to Mangold Creative in an effort to create a new “look and feel” for the Foundation. A strategy session was held with the client to learn more about Paxton, the Foundation, and the role of their supporters and volunteers.

Brand Identity

Starting with the design of a refreshed logo and brand identity, we then translated that new look and feel across multiple brand elements including creative concepts for a website, sell sheet, PowerPoint presentation, social media graphics, stationery, and business card designs.

Logo Concept

The goal when developing the new logo and brand identity for PAX was to incorporate visual elements representing the theory of fighting cancer with the PAX Army of Love and Warriors. The PAX heart from the original logo along with gold to signify childhood cancer awareness were requirements for the new identity.

Brand Standards

In an effort to build consistency across all brand elements, business cards, letterhead, and stationery templates were designed. The business cards were designed to feature each of the main brand colors, tagline, and arrow patterns to relate back to the messaging and identity.

“I can’t say enough about the talent at Mangold Creative. I absolutely love everything they’ve designed for us. Our website tells our story perfectly and blends beautifully with all of the printed materials they created. Heather and her team deliver on time, on budget and always make the process easier than I ever could have hoped for.”

–  Erin H., Paxton Andrews Foundation