Building a Small Business Marketing Budget – Part 4 of 5
Welcome back! If you are following our series, you’ve probably already read the previous posts. If not, check them out here:
Now we will address…
Prioritizing a Limited Marketing Budget
“We’re on a limited budget.” Don’t worry. I can’t think of a single client who hasn’t uttered those words. Amazingly, they all still continue to grow with our help.
Here’s how I would prioritize…globally speaking of course. The rules may differ for you….
- Strategy – Have a good plan, know your targets so you don’t waste time or money in the wrong spot, meet regularly
- Branding – It does you no good to market your organization if you don’t have a strong identity and message
- Sales Systems – Before you fill the funnel with leads, make sure you have a good CRM system and sales skills to manage and close them
- Website – If your call to action is your website, you’ll want to make sure it offers a stellar experience and that you are setting the stage for future success
- Social & Online Marketing – It may seem backwards to hold off on social media until this time, but even this inexpensive tactic can be costly if you don’t have a strategy, brand, and online web presence that connects with your prospects
- Additional Collateral & Tools – Once you have the above rolling and start generating some leads and sales, support those efforts with additional tools
- Advertising & Sponsorships – Don’t pay to play until the above are accomplished, spending thousands on advertising each month and sending people to a bad website or inactive social media platform could drain your budget
Be sure to make the final blog in our series a priority next week! “How do I measure ROI on my advertising tactics?”