Marketing 2.0 – New Relationships for a New World
Go ahead, blame the internet. Blame social media sites like Facebook, Twitter and Linked In. Blame the media – after all, there is opportunity to pay for ad space on just about everything these days.
Blame who you want, but understand that marketing has changed, for good.
Gone are the days of Ad-man broadcasting. It simply isn’t enough to plaster your message around the globe anymore. In our Marketing 2.0 world, consumers want one thing – a relationship. They want to be understood and they want advertisers to provide value.
This topic of conversation has come up so much in my talks with clients, vendor partners and colleagues lately, leading me to share one of my favorite media clips:
Marketing has changed. Has your approach?
If you need help getting into the heads of your customers, providing value and creating a Marketing 2.0 dialogue, contact us. We’d love to help you create a new strategy and go to market with a strong, customer focused message!