A Quick and Easy-to-Implement Social Media Strategy for Busy Companies
Somehow, I got away with not writing a blog for an entire year, but like the majority of things in life, I couldn’t put it off forever. One thing that is easy for many businesses to put off repeatedly: social media. I’ll admit it, even I’m guilty of putting it on the back burner during busy weeks around here, but I’m going to share some of the ways I’ve found to help me stay on track and help me plan for those busier weeks.
Use the Scheduling Tools Made Available to You
There’s nothing out there that says you have to sit down at your desk every day and post – schedule, schedule, schedule! I try not to schedule too far in advance in an effort to stay relevant and steer clear of sending out bad information. For example, if you schedule a post talking about an event four months from now and next month the event cancels, but you forget you scheduled a post – oops – that promotion is now out there and you may not even realize it! On Facebook, when you go to post, simply hit the triangle next to “Publish” and choose “Schedule.” If you’re an avid Twitter user, try out TweetDeck. Feel free to also check out scheduling software if you think it’s useful for you! This is a great time saver though. All you have to do is carve out a little time once a week or once a month, and sit down and post!
Don’t Overdo It – Pick Relevant Platforms
Digital marketing is up and coming; you have to be on social media! While both of these statements are true, you don’t want to overwhelm yourself right out of the gate! There are plenty of resources out there to help you choose one, maybe two, platforms that will work best for you. Take a look at your target audience and go from there! For example, LinkedIn swings more professional and business forward, where Snapchat has a very young crowd, teens and young adults. Being able to focus on just a couple of platforms allows you to put more quality time into where your customers actually are.
Create a Calendar
My best friend! I keep a monthly calendar for all of our clients – it keeps me on track and helps me remember important dates. I put everything from holidays (normal and strange!) to events to work anniversaries and birthdays on each calendar. You can even go as far as planning what kind of content you want on each day to avoid posting five articles in a row or ten quotes. Keep your content fresh! If you can do the upfront work when you have a little extra time, you will thank yourself later down the road when you have no ideas and… “Hey look, it’s John’s birthday!”
Branding is another key component when posting to your social media. People want to see that you’re making an effort and not just sharing everything you see. So, create templates in whatever graphic software you use (I’m biased toward Adobe Creative Suite). Common templates are for holidays, quotes, events, announcements, etc. When you see you have a holiday coming up, all you have to do is open your template replace Happy Halloween with Happy Thanksgiving, and you’re ready to post! Add elements into your template to make it coincide with whatever your posting about, but be sure to stick to your brand logo, colors, and elements.
Save What You Like
Keep a folder on your desktop or notes in your phone – whichever works best for you – and store interesting articles, quotes, ideas, etc. When you’re in a pinch for content, check in your “Ideas for Social” file, and share away!
Post on the Fly – Your Cell Phone is Powerful!
Wait, what’s a cell phone again? Oh, just that thing you take everywhere with you that keeps you constantly connected. Every social media platform has an app – utilize it! If you’re out and about, snap a photo, and post! It’s that quick and painless. Your fans want to get the “Behind the Scenes Scoop,” so share a photo of your next speaking engagement, if you’ve setup a booth at an expo, or you toured a really cool new facility. You don’t always need to be at your desk to post, you can even post from your phone while waiting in line for coffee!
You may be asking yourself, “Why is it even important to keep up with posting on social?” Well, it’s a great way to stay top of mind. Even if someone doesn’t need your services right this instant, they may need you later down the road, and then your name will pop up in their feed and they won’t need to look any further! Social media is about brand awareness – being where your current and potential clients are when they need you. It can give fans your full brand experience if you’re sharing tips and tricks, behind the scenes, or using your natural brand voice (energetic, serious, educational). It’s also a great way to stay on top of customer concerns and comments. Conversations you have on social media can be seen by anyone, so this can be an excellent way for potential clients to see what great comments current clients are giving you, and you can always respond to negative comments in a polite and problem-solving way. People like seeing a company handle their mistakes with respect and grace; they want to see that you’re responding and resolving problems.
I believe content is more powerful than what time and how often you post, so always keep your content fresh and fun. These tips will help you stay on top of your social posting, even during your busiest weeks, because guess what: it is important! And if you’re ever in a crunch or in doubt, post a puppy photo! 😉
Happy Social Media-ing, everyone!