From Black Friday to Cyber Monday…Tis’ the Retail Season!
t’s that time of year again when our pocket books and minds turn to holiday gift giving. An article on Forbes.com reports that Black Friday’s “number of shoppers reached 212 million, an 8.7% increase over 2009’s black Friday weekend.”
News of a strong Black Friday is great for retailers. While marketing and advertising budgets are a given for the Big Box retailer, smaller, local retailers and service providers can also take advantage of the uptick in the economy and drive purchases this holiday season. Here’s some quick tips to hit your December sales goals:
Offer Gift Card Sales and Specials – offering a small $10 or $15 “bonus” gift card with the purchase of $100 in gifts is a great way to thank your customers for their purchase
Don’t Forget Stocking Stuffers – keep small, inexpensive, but original stocking stuffers near your checkout area to bump up those holiday purchase totals
Promote Service Offerings – With all the retail frenzy, service providers often forget to promote themselves during this month; don’t forget that your services make great gifts too!
Find an Annuity Stream – Have a product or service that is multi-faceted and drives future purchases? Offer a lower cost “entry” product and capture a customer for life.
Provide Excellent Service – A pleasurable home-town shopping experience is always better than being herded through a big retail store; capitalize on your size by offering great service, sweet treats or coffee for shoppers and gift wrapping and package delivery
Wishing you and your business a Merry Retail Season,