Five Tips for Leading Committed Growth
When people ask us what makes a good client for Mangold Creative, our answer is actually pretty easy. It’s not revenue, company size or industry that matters – it’s a sincere, dedicated commitment to growth.
My dad tells a corny joke about commitment. It goes something like this.
One sunny afternoon in the barnyard, a dairy cow, a sheep and baby pig were talking about their jobs.
“I love this farmer. He gets up early every day to take care of me, and I’m happy to give him all the milk I have in return. It’s a win win situation and I can’t believe this is my job. What a life!” says the cow.
“I’ll tell you, cow. I know how you feel. That fresh haircut can be a little uncomfortable at times, but I couldn’t imagine living the life of a wild sheep – never being groomed, always dirty, and man – have you ever worn a wool sweater, those things are itchy!” says the sheep.
The two animals then turned and looked down at the tiny little pig with a “what are you going to do to contribute to this farm” face.
The pig looked up at the two and said, “Hey, don’t look at me that way. I might seem small now, lazy, rolling around in the mud, eating all day and just hanging around the farm. But what you two have is a just a JOB. What I do might not look like hard work, but when the butcher comes to get me next year…now THAT’S COMMITMENT!”
It takes COMMITMENT to grow.
It takes risk, hard work, tough decisions, and sacrifice.
Not just spending money, saving money or selling more.
As I sit in my office on a Saturday morning throwing a bit of a pity party for having to work today, I’m reminded of this and reflect on what’s gotten us this far in our business. So, digging deep, here are five tips for me…and for you when “Leading Committed Growth” in your own life or business.
1. Make Hard Decisions NOW
In any business, there are hard decisions that plague us – technology upgrades, staff changes, eliminating dying product lines, financial investments, and more. Whatever the hard decision is, make it NOW. Chances are, your gut knows the inevitable future, so don’t let it plague you. Do your due diligence, but take action as soon as possible. You’ll feel the weight lifted off your shoulders, gain momentum, and move forward!
2. Watch the Gas Gauge
It doesn’t matter how great you are at your job and how strong of a work ethic you have, you have to fuel yourself. Watch the gas gauge. You’ll know when you are starting to feel empty, drained or tired. Stop and find your fuel then! Be it a hobby, social time, music, writing, or any other outlet – if you don’t fuel up when you need it you’ll find yourself on the side of the road, frustrated, and out of gas! (I mentioned the pity party earlier. Blogging is my “fuel” today so I can move onto the tough stuff next.)
3. Focus on One Big “PUSH” Goal that Excites You
If you are anything like me, you have dozens of “goals” and things to accomplish. Find the central themes those goals encircle, and roll them together into one big PUSH goal that excites you. This push can then become a “mantra” for accomplishing the small goals.
4. Make Long Hours = Fun
Priorities are important. But as the leader of a growing firm, you have more than enough on your to-do list to keep you busy for the next 50 years. Redefine how you get work done. During regular office hours and the 8-5 “grind”, work on the things you dislike or have been putting off. When you have to work long hours or weekends, pull out the fun stuff that you WANT to work on so the sacrifice of free time doesn’t drain you. It all needs to get done regardless!
5. Celebrate Successes
This is something we could definitely be better at. In our business, we’ve been blessed with new clients, new projects, great outcomes and more. Sometimes we forget to stop the chase and celebrate. If you don’t celebrate, you aren’t recognizing that commitment GETS you somewhere!
Hope those few tips help instill commitment, or encourage you that the extra hours, time and sacrifice are worth it. Now…I’ve got to get to work!