Driving Foot Traffic to Your Retail Store…
With the fast approaching holiday season, online competition and a down economy, retailers are looking for even more ways to drive foot traffic to their bricks-and-mortar locations this fall! If you are looking to increase your retail sales this year, here’s some key elements in drawing a crowd to your store.
Location, Location, Location! And Signage!
You’ve heard it said before. Location is everything. Well, almost everything. Combine a great location with visible and eye-catching signage. Signs and lettering should be sized with the viewer in mind – typically letters an inch to an inch and a half high to every 10 feet of viewing distance. Temporary signage announcing specials and sales helps break up the “same-old-landscape” that consumers are accustom to seeing on your street.
And don’t forget to incorporate signage that is viewable by both traffic on foot and by car to maximize exposure!
Free Demonstrations and Workshops
No matter your retail offerings, you can position yourself and your store as experts in your industry by offering no-cost demonstrations and workshops for your customers. Take a cue from the big box stores out there like Home Depot who, through its homeowners workshops, empowers individuals the chance to tackle even large projects. Do you own a unique gift, floral or specialty food store? Have your team of pros demonstrate how to arrange a perfect holiday gift basket. Own a sporting goods store? Offer first aid workshops to those weekend warriors. Your expert advice will drive retail sales as consumers become more empowered.
Use Online Relationships to Drive Traffic
While you might be a traditional bricks-and-mortar store, don’t dismiss the importance of developing relationships with your customers online. Use social media, email and your website to announce special pricing, hours and new products. And since consumers often start their purchase decision process online, be sure your website offers a thorough education on your product. The more specific your retail niche, the more expert advice you can offer. When it comes time to buy, people will remember this!
Offer Unique Extended Holiday Hours
For retail-aholics, there is something etherial about Black Friday. Offer unique opportunities to shop like a special one-night sale starting at Midnight on Thanksgiving Day to give those shop-aholics a reason to start celebrating early! Make sure to promote those special hours and sales through traditional advertising efforts to get the word out!
Looking to drive additional traffic to your retail store or showroom this season? Give us a call to find out how a blend of traditional marketing and unique tactics like these can help!