Do you Believe in Love at First Sight?
As a small business owner, you face a multitude of emotions: Freedom, Fulfillment, Happiness, Frustration, Stress…
But what about LOVE?
Today is Valentine’s Day, my favorite of the “non-holidays.” In our household, we don’t exchange gifts, chocolate or cards, but I do enjoy a day dedicated to celebrating LOVE. It energizes us, is there for us when we are down, and is, in my opinion, the 8th Wonder of the World.
LOVE for a spouse, child, family member, friend or event pet is understood. But what about LOVE for your brand? When did you last look at your logo and feel emotion? Do your marketing materials make you “feel” anything? They should!
Recently we unveiled a rebrand for a client. As we shared her new “look” for her small business, she began to cry – tears of joy I hope! 🙂 She connected to what was, only minutes earlier, ink on paper. It reflected her vision, her hopes for her company and most importantly her brand personality. It was LOVE at first sight!
That, my friend, is branding!
Your brand SHOULD evoke emotion. You should LOVE your website and print collateral. You should feel pride when you see your logo on a truck, polo shirt or pen.
Because, that emotion keeps you loyal, trusting and connected to your business. You sell harder, you work longer and you serve your clients better – because you believe in and LOVE your business.
If you don’t LOVE your brand, call us. Because, after all, what is life without LOVE?