Stay on Brand No Matter Where You Are
When people ask me what my position is, I usually tell them, “Mainly social media with a little bit of design.” While social media is my main focus here at Mangold Creative, I also work closely with Anna on some design projects. But, more importantly, I make sure that all social media accounts fit the brand and look good! So, here are a few tips for those working on social media that don’t have a background in graphic design.
1: Brand Everything
Keep that brand standards guide nice and close!!! If you have no idea what this means or don’t have one, track down the person who designed your logo and/or collateral for your organization. A brand standards guide outlines the fonts, colors, and when to use certain logos (regular vs. reversed, stacked vs. horizontal). It is extremely important to stay on brand even on social media.
Now, if you are sharing posts from other organizations, it is okay to go off brand. Similarly, any pictures you post of your team, your building, etc. won’t need logos or fonts or colors as long as there are no backgrounds or text overlays. In general, keep in mind that anything posted directly from your company should look as such!
2: Create Templates
This is number one on my list for all things social media. Creating templates helps with both time and staying on brand. I have templates for quotes, holidays, company updates, birthdays, and more for all of our social media clients. They are a lifesaver!!!! In one place, I keep different backgrounds, whatever fonts I may need, as well as rectangles and circles with the brand colors. If you don’t have InDesign, we usually recommend using Canva.com!
3: Photography Rule of Thirds
Photos are a great asset to any social media account! Always keep in mind the rule of thirds to make your pictures even more impactful and fun. The basic goal of the “Rule of Thirds” is to keep objects and people (the focal points) at the intersections of a 9-grid – think tic-tac-toe board!
*Another photography tip to keep in mind is headroom! Place people toward the top of an image – no one really wants to see that boring blank wall, they want to see the person!
4: Know What Sizes Work Best
I get it, it’s an ever-changing, hard to keep up with the world of social media. It seems like every week there is a new cover photo size! But, it is important to keep up! For example, Facebook cover graphic size is 851×465 pixels. If you’re thinking “What are you talking about? It only shows 315 pixels high!” Well, on desktop, your image will get cropped slightly, but on mobile, it uses the full 465 pixels. This is true for many social media platforms. So, my best advice is listen to the recommended size, but double check for cropping on desktop and mobile after posting!
5: Have Fun!
Social media is a place where people come to get the inside scoop and to take a break from a stressful day. While you shouldn’t completely disregard the first tip, disregard it a little. Don’t be afraid to put a spin to your posts – for example, for Valentine’s Day, add hearts to your profile photo and add elves and snow for the holidays. This information goes in and out of someone’s head so quickly that it’s okay to break your brand…only a little bit though!
We live in a wonderful world where we can keep up with our favorite people and brands at the click of a button or the touch of an app! Make sure you’re putting your best foot forward!