Marketing Specialists Drive Digital Marketing Efforts One of the great ironies of living in the Digital Age is that while modern technology serves to eliminate the need for many of the menial tasks that formerly took up much of our time, it also has a tendency to clutter up our daily schedule! How do business…
Is a “Mobile-First” Website Important for Your Business? The future is here and happening at an increasingly fast rate. Smartphones and tablets have quickly become people’s personal pocket-sized computers. People are using these devices everywhere and that ultimately influences how they use websites, how they spend time on the Internet, and how they make decisions.…
Stay on Brand No Matter Where You Are When people ask me what my position is, I usually tell them, “Mainly social media with a little bit of design.” While social media is my main focus here at Mangold Creative, I also work closely with Anna on some design projects. But, more importantly, I make…
Good brands are built to stand the test of time, but even the best ones refresh their look every once in a while. It’s important to conduct routine maintenance and perform updates when necessary AND be willing to completely part with your look, tagline, and even logo — AKA Rebrand — if it no longer serves your target markets and your company goals.
If you are a small business owner, chances are, you also have a logo. When you finally took the leap, made it official, and got your logo designed you probably were given a folder of different file types… AI. EPS. PNG. All of these may have been created with love for you, and yet, you have absolutely no clue what these design words mean or how to use them.
Surfing the internet used to be an activity limited to stationary desktop computers and laptops. But times have changed and the majority of all website traffic comes predominantly from mobile phone and tablet devices. Because of this reality, presenting an outdated website where mobile users must zoom-in to read or pan-and-scan, is no longer an option.
Like the saying goes, you never get a second chance to make an impression. Chances are, the first impression that people have of you or your business will be through your website. In the early days of the internet, you were ahead of the game as a company if you simply had a website.
If you’ve ever spent time at Mangold Creative you may have heard me say “don’t look at my kerning!” while reviewing rough creative concept designs for logos or font selections. Or perhaps you’ve heard us discuss headline hierarchy, serif vs. sans serif, or even critique a single letter in a typeface.
6 Quotes to Help Inspire Every now and again we all hit that inspiration wall. For me, it’s always around this time of year (right before spring!) that I feel uninspired and get a little bit of creative block. It’s like you can’t think straight, you feel tired and like you need to take a…
The Psychology of Colors in Marketing With 2014 in full swing, it’s important to start the year off strong. The best way to create a presence in 2014 is to create a website that’s easy to navigate and clearly presents your business or personal message. An important aspect of the website creation process is creating…