Mobile-First Strategy for websites

Having a Mobile-First Strategy

Is a “Mobile-First” Website Important for Your Business? The future is here and happening at an increasingly fast rate. Smartphones and tablets have quickly become people’s personal pocket-sized computers. People are using these devices everywhere and that ultimately influences how they use websites, how they spend time on the Internet, and how they make decisions.…

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Writing a Great Blog

Writing a Great Blog

11 Tips for Great Content Marketing So, you’ve been asked to write the company blog. Whether you sell widgets or watermelons, this is likely a daunting task. Where do you start? What do you write about? And exactly how do you get it up and on your website? Today is writing day, and for me…

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Sausages with mustard on buns

Marketing Sponsorships

For ages, the sausage debate in Milwaukee has been about condiments, not sponsorship brands. Almost a decade ago, I was at a company outing in the right field patio private event space. At that time I think it was the Frontier Airlines sponsorship. That party area changed naming rights several times in the past decade and currently sits without a sponsor.

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rebrand

Signs It’s Time to Rebrand

Good brands are built to stand the test of time, but even the best ones refresh their look every once in a while. It’s important to conduct routine maintenance and perform updates when necessary AND be willing to completely part with your look, tagline, and even logo — AKA Rebrand — if it no longer serves your target markets and your company goals.

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SEO Basics

SEO Basics

Not seeing your website show up on Google’s search results can be frustrating for any small business owner. One of the things that could be causing your frustration is that your website is not indexed correctly by Google and other search engines.

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