Sausages with mustard on buns

Marketing Sponsorships

For ages, the sausage debate in Milwaukee has been about condiments, not sponsorship brands. Almost a decade ago, I was at a company outing in the right field patio private event space. At that time I think it was the Frontier Airlines sponsorship. That party area changed naming rights several times in the past decade and currently sits without a sponsor.



Signs It’s Time to Rebrand

Good brands are built to stand the test of time, but even the best ones refresh their look every once in a while. It’s important to conduct routine maintenance and perform updates when necessary AND be willing to completely part with your look, tagline, and even logo — AKA Rebrand — if it no longer serves your target markets and your company goals.


The Brand Behind the Madness

The Brand Behind the Madness As Selection Sunday approaches, college basketball fans around the country are preparing their brackets, discussing their Final Four picks and setting up multiple screens in their living room (I’m definitely guilty of the latter). The NCAA Division I Men’s Basketball Tournament is a three week, 67 game, roller coaster ride…