Good brands are built to stand the test of time, but even the best ones refresh their look every once in a while. It’s important to conduct routine maintenance and perform updates when necessary AND be willing to completely part with your look, tagline, and even logo — AKA Rebrand — if it no longer serves your target markets and your company goals.
If you are a small business owner, chances are, you also have a logo. When you finally took the leap, made it official, and got your logo designed you probably were given a folder of different file types… AI. EPS. PNG. All of these may have been created with love for you, and yet, you have absolutely no clue what these design words mean or how to use them.
The Paxton Andrews Foundation reached out to Mangold Creative in an effort to create a new “look and feel” for the Foundation. A strategy session was held with the founders, Erin and Danna, to learn more about Paxton, the Foundation, and the role of their supporters and volunteers.
Multiple Interfaith agencies contacted us to help develop a plan and strategy to launch a new initiative. A name, look, and logo were created and agreed upon. These were then translated across all initiative tactics including marketing collateral, website, public relations, and toolkits.
Tips to Engage Your Audience When You’re Social Media Posting When it comes to social media posting, the way you write your posts is the key to engaging with your audience. The more engagement you have on a post, the bigger the reach. The greater the reach – the more comments, shares and likes you’ll…
If you’ve ever spent time at Mangold Creative you may have heard me say “don’t look at my kerning!” while reviewing rough creative concept designs for logos or font selections. Or perhaps you’ve heard us discuss headline hierarchy, serif vs. sans serif, or even critique a single letter in a typeface.
Pinterest Power! Just when you think you are up to speed with social media; you thought Facebook, YouTube and Twitter were the big three, along comes Pinterest. And Pinterest is on pace to pass them all. But what is it and how do you use it? Pinterest is a social network that allows users to…
Hi There! My name is Anna Trokan, I’m the Graphic Designer (aka “Creative Suite-ey”) and the newest member of the Mangold Creative team. I’m very excited to be part of Mangold Creative and eager to begin developing creative solutions to help businesses thrive and prosper.