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  • Philosophy
    • StrategyMarket Research, Strategic Planning
    • BrandingDesign, Brand Development, Creative Concepts
    • MarketingPrint, Digital, Web, SEO, Social Media
      • Virtual Tours3D Marketing & Sales Tool
    • SalesManagement, CRM, Skill Development
    • ExecutionLeverage Skills, Manage Budgets
  • Backstory
    • Our HomeMangold Creative Headquarters
    • Our ApproachView Featured Projects
  • Personalities
    • Anna TrokanArt Director
    • Brock DiedrickProject Manager
    • Brian OdejaSales Program Director
    • Steve DeardorffWeb Developer
    • Sammie MayGraphic & Digital Media Specialist
    • Josh BuegeProject Manager
    • Alyssa Van AltenaMarketing Project Coordinator
    • Heather MangoldOwner
    • Mike MangoldOwner
    • MC MascotChief Barketing Officer
    • Join the FunNew Marketing Career
  • Perspectives

Daily Archives: February 22, 2017

What percent of sales should I set aside for marketing and advertising?

What percent of sales should I set aside for marketing and advertising?

Business Management, Heather, StrategyBy Heather MangoldFebruary 22, 2017

Articles on the internet will tell you anywhere from 5-10% of your revenue should be spent on marketing and advertising.

If that has you gasping for air, don’t worry. We believe a small business can do some really great things with 2-5%. It all comes down to prioritization and hard work.

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